What has your data done for you lately?
Data-driven marketing means getting serious about getting to know your customers based on their actions. It means using data to understand who they are, what they like, what they buy, when they buy, where they buy, how they buy, why they buy.
Your data will tell you which offer, message, or media channel your customers prefer- you just have to “listen.” By the same token, it will tell you if your strategy is on track and marketing dollars are being spent in the right places.
If the results you want aren’t there, marketing analytics gives the insight needed to retool the game plan.